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At ECP, we provide podcast launch services and podcast launch packages that make sure you don’t make avoidable mistakes or fall down those ever-present rabbit holes on the internet. Consider taking advantage of our podcast launch service by scheduling a consultation call today. Curious about what we include in our podcast launch service? Read on to find out more about our podcast launch package.
So you want to know what we do exactly? Take a moment to review the sections below.
Before you start a podcast, you need to determine why someone will listen to your podcast in the first place. We sit down with you to figure out the real purpose behind your podcast, what is it that you want to accomplish with it, and how can we make it into something that is valuable for you and your listeners.
Your podcast is not just about your voice; we help you to professionally have the following essential elements:
We help you plan, record, and produce all of your content:
We will build and set up the necessary technical back end to launch and host your podcast.
We make it easy for you to get your message out and measure the impact.
We offer monthly packages for ongoing support catered to your podcast production needs, including:
The first process you go through when creating a podcast is to decide what the podcast will be about. What are you going to talk about? Who do you want to reach?
When we first sit down with a podcast launch client, we take you through a process to determine what you are passionate about, what moves you, and what are the real problems you are trying to solve. We look at your existing content, your blog posts, youtube videos, and your social media channels. We talk to you and we ask you about your existing business, audience, community, and any other stakeholders. We want to help you figure out who your ideal audience members are and how best to reach them.
We then take this information and help create the best title and description of your show. We help you figure out what type of podcast episodes to create for this ideal audience. What podcast content should you have? Is this primarily an interview podcast? Should you start out with a batch of solo episodes before adding in some interview episodes? Would your audience enjoy shorter episodes or longer episodes? Short segments or long segments? What is your interview format? How does this information guide your marketing strategy? What type of online podcast community could you build? What should your first podcast episode be about?
And finally, we’re going to take all of that data and use it to inform your podcast launch strategy.
Your podcast cover art is a required element. To be able to create an RSS feed to distribute your episodes, you need to provide the podcast cover image to the podcast directories like Apple Podcasts, Google Podcasts, Spotify, and more.
Our designers work with you to create artwork that fits your current branding, represents you well, and helps your listener connect with you. If you don’t have a current visual branding guide, we can help create a basic brand guide that will work with your cover design and will have those conversations with you as we start the launch process.
Your podcast trailer episode is podcast episode you must have to be able to create required things like your RSS feed and connect you to podcast directories such as Apple Podcasts, Spotify, Google Podcasts, Stitcher, and more.
A good podcast trailer is simple and provides crucial information. It is a 2 – 4 minute episode that answers questions like who, what, when, where, why, and how. Sometimes podcast trailers can also offer a sneak preview into the type of content you will share, giving new listeners the opportunity to decide if they want to listen. What should the listener expect?
We take the guesswork out of this process by providing you a script to fill in and get moving as quickly as possible.
If doing it yourself, you can launch a podcast for less than $200. All you need to do is buy the equipment, design the cover art making sure that it meets the specific dimension and file size requirements put forth by Apple Podcasts, record, edit, mix, and master your first episodes, sign up for and set up your media hosting account ($20), connect your RSS feed to the podcast directories, and then publish your episodes. But there is a steep learning curve. While our launch packages start around $2500 and can go much higher if you want to add more episodes or have us build a website for you, we handle all of the steps listed above and much more. You don't need the headache of trying to figure all of that out while also learning how to be a podcast editor, graphic designer, and web developer. Let us be your podcast production team.
To launch a podcast, you need to have equipment to record, apps to edit, podcast artwork, a media host created RSS feed, connection to podcast directories, and most importantly something to say. We will help you get the right equipment for your situation, voice, and room. We also handle all of the design and development work and anything technical so that you can focus on what you do best.
You should tell anyone and everyone about your podcast and try to reach all of your current audience if possible. Email, social media, content, and in person. We have a 3-pronged launch strategy that involves your current audience, borrowing other audiences, and throwing some big marketing rocks to create a splash. We'll help you recruit a launch team, develop a press kit and podcast pitching strategy, as well as create 3 large pieces of video content to create some noise.
Podcasts are the one form of media these days where people are having nuanced conversations. If you'd like to change the world, a podcast is the place to do it. We will help you focus your content to reach the audience you want to reach by handling your podcast production.
The short answer is "wherever you can." Thankfully if you launch with us you will have our experienced team and expertise to make sure that you launch to as many audiences as possible over as many channels as we can. We have lists and procedures for launching in all of the places possible.
If you have a media hosting account, you can put a podcast on Spotify for free.
Podcasts rarely go viral. They are a long-term investment that you must be consistent with on the schedule you've chosen. We will help you choose a schedule that works for you and we will help you stay consistent by providing an experienced team to support you in all aspects of producing your podcast.
Download this FREE checklist to eliminate the hassle of trying to figure it out on your own. Includes step-by-step instructions for each of the six phases of a podcast launch.
