THE CONTENT ENGINE

One hour a month. An entire marketing system.

You already explain your practice ten times a week. We turn one hour of that into a month of marketing, in your voice, on schedule, without you chasing anyone.

Host recording a podcast episode at his desk

“Should we start a podcast?” is the wrong question.

A podcast by itself probably won’t bring you clients. Shows take months to find an audience, and nobody hires a lawyer because they subscribed to a feed. What a recording is good for is getting an hour of your expertise out of your head, in a form that can become everything else.

WHAT ONE HOUR BECOMES

You record once. All of this goes out.

You don’t write any of it. You don’t schedule any of it. You don’t log into anything.

01

Podcast episodes

Produced, published and distributed to Apple Podcasts, Spotify, YouTube and every other major app.

02

A written piece

For your website, built from your reasoning and your examples.

03

An email

To your list, written and scheduled.

04

Social posts

Written, designed and scheduled across your channels.

05

Short vertical videos

For Meta, TikTok and YouTube Shorts. Several from every session.

06

A YouTube highlight

A longer cut for your channel.

07

Episode graphics

For web, social and video.

08

A quarterly review

What moved, what didn’t, and what we’re changing.

The cadence is the point.

Some months a session yields one episode, some months more. What doesn’t change is that something goes out every month. The firms that win are the ones still publishing in year two.

WHY IT SOUNDS LIKE YOU

Built from your words, not a topic list.

Agencies write from a keyword, a practice area and a city. That is why their articles could belong to any firm. Prospects can tell. So can Google.

01

Your transcript

We start from what you actually said: your reasoning, your phrasing, the example you reached for.

02

A draft from it

AI drafts from that transcript, which is why it sounds like you. It has nothing else to work from.

03

Checked by people

Our team checks every draft. You review the first months of copy until you trust the voice.

04

Approved by you

Every written piece comes to you before it goes live. Your name only ends up on things you’ve read.

WHY A RECORDING, NOT A BLOG

Talking is easier than writing.

An hour of you talking produces more usable material than four hours of you trying to write.

WRITING

Hiring a writer

TALKING

Recording with us

WHAT IF NOBODY LISTENS?

Then it’s still working.

The episode is raw material, not the result. If your show gets forty listeners a month and your firm gets three consultations from what it produced, that is a good month. We measure the second number.

The article ranks

In search, for what clients ask.

The clips get seen

By people who never open a podcast app.

The video shows up

When a referral searches your name on YouTube.

The email lands

With people who already know you.

IN THEIR WORDS

Lawyers who hit record.

★★★★★

“The best thing you can do to create a successful podcast is get good help. And Danny’s the absolute best person I know to help folks like you and me.”

LFA-Podcast - IN USE(1)
Ernie Svenson
Law Firm Autopilot
★★★★★

“Right away, we realized we have a hit. We gained over 1,000 Facebook followers in the first month, and we could not have done it without him.”

Ponchatoula-FINAL.jpg
Parker Layrisson
The Ponchatoula Podcast
TRUSTED BY FIRMS LIKE
COMMON QUESTIONS

Questions law firms ask us.

No. Most clients record solo, answering questions we bring, and that is the version that stays consistent.

There is a reason to consider it: an hour with a CPA, financial advisor or physician who refers into your practice is a referral meeting you would want anyway, and it produces a month of content too.

Whatever you already explain to clients. We build a topic list from keyword research, twelve topics chosen because people in your market search for them, so you never face a blank agenda.

Good. We pick it up where it is. Most existing shows have episodes sitting there producing nothing, because nobody repurposed them.

Yes, you can send us audio instead. Most clients prefer the call, because answering questions is easier than producing something from a blank page.

A production company edits your audio and hands it back. Here the episode is an input, one of several things your recording becomes, and not the one that brings you clients.

Every written piece comes to you for approval before it goes live, so nothing carries your name that you haven’t read. You know your jurisdiction’s rules better than we do; the approval step lets you apply them.

Packages start at $1,500 a month. See packages and pricing.

PART OF ONE SYSTEM

The rest of the system.

Every service runs on the same monthly recording. Add what your firm needs, when it needs it.

02

SEO

Research decides what you talk about, so it ranks.

03

Paid Advertising

Campaigns built from clips of you, tracked to leads.

04

Website

A site built to convert and to hold your content.

05

CRM

Instant follow-up so no lead goes cold.

Ready to stop starting over every quarter?

Your only job is to talk.

Book a free 30-minute discovery call with our team. We’ll look at what your firm is doing now, and tell you honestly whether this is a fit — including if it isn’t.

30 minutes · A focused conversation about your firm and your goals