THE ECP JOURNAL

Author: Danny Ozment

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Episode 009: 11 Ways to Monetize Your Podcast That Don’t Involve Ads or Sponsors

You may have also heard people talk about “monetizing” your podcast with sponsorships and ads. This is the question I get more than any other question… While it’s
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My 3 Favorite Books

I love this quote from Stephen King, “Good books don't give up all their secrets at once.” I reread and study some of my favorite books which continue
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Danny’s Recommended Resources

Recording Gear/Software: Microphone - Audio Technica ATR 2100Microphone stand - Gator Mic Stand HD Web cam - Logitech Brio HD *** Portable Recorder (for those wanting to record
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Episode 008: 3 Ways to Amplify Your Authenticity in Your Podcast

In today’s episode of So You Want to Podcast?, I share three ways to amplify your authenticity (which I touched on in an earlier episode). If you want
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3 Ways to Create an Authentic Connection With Your Listeners

If you want a podcast that will bring stability to your business and create loyal customers who trust you before they buy and then can’t wait to tell
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A few more podcasting benefits…

If quickly creating clients who know, like, and trust you, building your authority and expertise, reaching a great demographic, having evergreen content, and saving money on marketing weren't
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Episode 007: Other Benefits of Having a Podcast for Your Business

Today I wanted to share a handful of ways you can use podcasts to benefit your business. I’ve already covered some of the big ones, like authenticity, establishing
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Episode 006: Save Money! Podcasts Can Reduce Marketing and Networking Costs (Reason #5)

How much did you spend last year on direct response, print, and awareness campaign marketing? I bet a lot, right? I’ve seen crazy numbers for putting an ad
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Episode 005: It’s Evergreen. Why You Should Podcast for Your Business (Reason #4)

Evergreen content is content that is always relevant. And, podcasts are an evergreen content asset. Many people think of podcasting as a marketing tool only. Nope. Podcasting is
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Episode 004: A Desirable Demographic. Why You Should Podcast for Your Business (Reason #3)

Podcast listeners are absolutely, hands-down, a desirable demographic for your business. Here are some stats: 48 million Americans listen to podcasts weekly and subscribe to six shows, consuming
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