135: Podcast Branding, Content Planning, and Pre-Production During Launch Phase

Where should you put your focus when you decide to start a podcast? In this episode, I lay out the steps we take when helping a client plan their podcast, researching their stakeholders and current content to develop a podcast brand, and inform the content planning for their show. I also take some time to answer several questions I’ve gotten recently. What is a segment? What makes a good host? A good guest? And how does planning help your interview go smoothly?

Resources mentioned:

Brand You Funnels (first month free) – https://www.brandyoufunnels.com/getstarted?fpr=danny97

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Roadmap: https://dannyozment.com/roadmap

Questions? https://www.speakpipe.com/podcaststrategies

or email me at [email protected]

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Are you interested in starting or growing a podcast AND business with the support of my team and a community of experienced podcasters? Join my Podcaster Pod. You get…

  • Full access to my 8-module podcasting course taking you from idea to launch and everything in between. Equipment and tech, Recording and publishing. Scripts and templates. Everything!
  • Access to me, my team, and a group of experienced podcasters through a private Slack channel​
  • Monthly Q&A calls with me and the other Podcaster Pod members.
  • Quarterly Expert Calls​
  • Access to me and my network –– meaning I will introduce you to other influencers and people who can help you where it makes sense.​

Consider joining my new membership site for $47/month. Go to https://dannyozment.com/pod

Use code JOINPODPOD to get a 1-month free trial.

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Are you building an email list for your business or personal brand? If so, then you need ConvertKit. I use ConvertKit for my list and so do most of our clients.

For $29/month, ConvertKit’s Creator Plan

  • manages up to 1,000 subscribers
  • Provides unlimited landing pages & forms
  • Sends email broadcasts
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  • Gives you Free migration from another tool
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Get a free 14-day trial of the Creator Plan by visiting https://dannyozment.com/convertkit

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Do you have a website for your business or personal brand or are you building one? If so, then you need WPX hosting. I use WPX for all of my sites and so do many of our clients.

For $25/month, WPX’s Business Plan gives you

  • Hosting for 5 Websites
  • 10 GB Storage
  • 100 GB Bandwidth
  • Free SSL certificates
  • The WPX Cloud Content Delivery Network
  • They average around 30 second support response time 24/7/365 around the world
  • Provide free unlimited site migration from any host to WPX, usually completed within 24 hours
  • And they are fast because they never overload servers with hosting accounts, unlike so-called ‘cheap’ hosting which crumbles under any traffic load

Sign up for the WPX Business Plan by visiting https://dannyozment.com/wpx

 

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My Recommended Resources – https://dannyozment.com/resources 

I want Emerald to help me sound great!