At ECP, we provide podcast launch services and podcast launch packages that make sure you don’t make avoidable mistakes or fall down those ever-present rabbit holes on the internet. Consider taking advantage of our podcast launch service by scheduling a consultation call today. Curious about what we include in our podcast launch service? Read on to find out more about our podcast launch package.
So you want to know what we do exactly? Take a moment to review the sections below.
Before you start a podcast, you need to determine why someone will listen to your podcast in the first place. We sit down with you to figure out the real purpose behind your podcast, what is it that you want to accomplish with it, and how can we make it into something that is valuable for you and your listeners.
Your podcast is not just about your voice; we help you to professionally have the following essential elements:
We help you plan, record, and produce all of your content:
We will build and set up the necessary technical back end to launch and host your podcast.
We make it easy for you to get your message out and measure the impact.
We offer monthly packages for ongoing support catered to your podcast production needs, including:
The first process you go through when creating a podcast is to decide what the podcast will be about. What are you going to talk about? Who do you want to reach?
When we first sit down with a podcast launch client, we take you through a process to determine what you are passionate about, what moves you, and what are the real problems you are trying to solve. We look at your existing content, your blog posts, youtube videos, and your social media channels. We talk to you and we ask you about your existing business, audience, community, and any other stakeholders. We want to help you figure out who your ideal audience members are and how best to reach them.
We then take this information and help create the best title and description of your show. We help you figure out what type of podcast episodes to create for this ideal audience. What podcast content should you have? Is this primarily an interview podcast? Should you start out with a batch of solo episodes before adding in some interview episodes? Would your audience enjoy shorter episodes or longer episodes? Short segments or long segments? What is your interview format? How does this information guide your marketing strategy? What type of online podcast community could you build? What should your first podcast episode be about?
And finally, we’re going to take all of that data and use it to inform your podcast launch strategy.
Your podcast cover art is a required element. To be able to create an RSS feed to distribute your episodes, you need to provide the podcast cover image to the podcast directories like Apple Podcasts, Google Podcasts, Spotify, and more.
Our designers work with you to create artwork that fits your current branding, represents you well, and helps your listener connect with you. If you don’t have a current visual branding guide, we can help create a basic brand guide that will work with your cover design and will have those conversations with you as we start the launch process.
Your podcast trailer episode is podcast episode you must have to be able to create required things like your RSS feed and connect you to podcast directories such as Apple Podcasts, Spotify, Google Podcasts, Stitcher, and more.
A good podcast trailer is simple and provides crucial information. It is a 2 – 4 minute episode that answers questions like who, what, when, where, why, and how. Sometimes podcast trailers can also offer a sneak preview into the type of content you will share, giving new listeners the opportunity to decide if they want to listen. What should the listener expect?
We take the guesswork out of this process by providing you a script to fill in and get moving as quickly as possible.